Lead Generation Using Instagram
Instagram with its 300 million users is a very valuable social media platform for brands and marketing professionals. Being a mobile centric platform and the earliest mover in the space of visual content sharing, Instagram has attracted users across the board, spanning all age groups. About 100 million active users come from USA alone.
What Does This Platform Offer For Marketers?
There is very little a brand can do on Instagram. There is no in-app advertising allowed and that has been the guiding philosophy of the application since its inception. However, can something be done using Instagram? At buylikescheap.net, we have tried some interesting ideas of using Instagram for communicating with different audience types. The insight from our work is that Instagram can be a great lead nurturing tool. In fact, many small enterprises and local vendors use the tool effectively.
Why Another Channel To Nurture Leads?
The answer lies in the challenges associated with existing options for channels used for lead nurturing. The challenges are on two fronts: a) How easy is to access the leads and communicate effectively; b) How expensive is it to do so. Popular lead nurturing methods include:
Emailers: Ancient method. It is difficult to escape the junk/spam filters and land up in the mailbox of your leads. The open rates are dismal. The communication is non-spontaneous. This has an access rather than a cost problem
Re-Marketing: This methodology can be effective, however it is an expensive method and the communication is more “eye balls” based, at most leading to yet another landing page.
Custom-Audience Targeting: Having mobile phone numbers or email addresses allows one to create a “custom audience” on Facebook and show nurturing content to these leads on Facebook. Effective, yet the same issues as in re-marketing, namely, expensive and not engaging enough
SMS: At the lowest end of the engagement spectrum, with a DND gateway to fight against, this methodology is simply outdated.
Of the above, remarketing and custom-audience are the only methodologies which are leverage social platforms well, but are relatively expensive.
How Can Instagram Be Used For Lead Nurturing?
Instagram based comment sessions can help nurture leads. Instagram can be used to market brands online through images and short videos. Images are more appealing than a 1000 words. Instagram can be a very convenient, truly two-way communication channel for brands nurturing a smaller number of leads. Instagram followers, likes and comments play an important role in grabbing attention in the market. A lot of followers on Instagram can hell to soar your business to new heights.
Like most approbations on social media, Likes create pleasure. The more likes your get on your Instagram photo, the more dopamine your body releases into your brain. But there’s more to the psychology of Likes than that. When you like someone’s photo, it may change how they view you — and perhaps how they view and respond to your Instagram photos. They may start to notice you and in return may start liking your pictures too. Same goes with the followers. If you have a large count of followers, you have more popularity! When you follow other people there is a chance they will notice you, may be they visit your profile and also follow you in return as a gesture.
Instagram is focused and determined to reach new heights. With over 300 million active monthly users it became the most popular app in just two years and a few days back it has achieved what it wanted from day 1. Instagram just renovated its search method. Its new search update makes it easier to explore the world.
The new feature lets users search for images by location and includes a section for trending places and hashtags, none of which was available before. The trending places feature will surface both local and national trends so topics will differ based on your location. Instagram’s new update makes it easier to search the 70 million photos uploaded to the photo-sharing app each day. Users can now check out pictures of events as they’re happening, and more easily browse by location or hashtag.
With such technological advances one cannot neglect the importance of these social media sites and most importantly Instagram. Instagram likes are a must and are treated as a rating your profile has!